Communication is the basis of all interpersonal relationships. Business relationships are no exception, and the success of those relationships relies heavily on the communication between the business and its target audience.
Great communication skills are one of the most valuable assets you can bring into your business. When you speak (or write) with confidence and clarity, conveying the right message in the right context, you build credibility and rapport with your audience. This is the difference between success and failure.
Business communications must be centered on the customer, therefore, messages used in business communication should be centered on the customer. Messages are much more effective when they are client-centered versus when they are business-centered. People want to know how they will benefit from using your product or service, not how their patronage benefits your business.Â
When your messages reflect the interests and concerns of your potential customers, they a...
Have you ever been in one those situations where you later realized that you could have had a much better result if you had used different words? I know I have. I would bet that most of us have been in a situation like that. Sometimes we get so caught up in what we are trying to achieve that we just bulldoze our way into it without thinking about how to most effectively get there.
This post will shed a little light on how using the right words may help lead you to clearer communication and greater success not just in business, but in everyday life!
Back to bulldozing our way to an objective. Let’s say you need some documentation from someone, perhaps a signed contract or a copy of an invoice. Let’s also say you need said documentation yesterday, so it is urgent that you receive it as soon as possible. In this digital age, you might type up an email as your first method of obtaining the information. Email is terrific because it allows you the time to think about what you want to say, ...
Do you have trouble saying what’s on your mind? Some people seem to be able to say what they need to say so flawlessly while some of us fumble and stumble over our words. Some of this fumbling and stumbling can be attributed to lack of practice or training, but a good portion of it is due to a lack of confidence and fear of how others will interpret what you say.
While there are multiple ways to say things, there’s usually one or two ways that are better than others. In professional settings or in client relations, you need to be direct but also considerate. Sometimes it is easy to be direct, but the consideration of the other party may get left out.

Today I want to share with you 7 ways you can say what you need to say in the best possible way and get a better response!
1. If you are late or a meeting is delayed - Instead of saying “Sorry for the delay” or “Sorry I’m late” try saying “Thanks for your patience.”
2. When setting an appointment – Instead of saying “What works best ...
I talk a lot about building confidence in your communication. I know it is easier to talk about confidence than it is to build it, but hopefully you are finding it a little bit easier each week as you stop by to see what we are up to at 10-4!
This week, I want to take a step back and break down my free guide for you. This guide (click HERE to grab it if you haven’t already!) outlines some of my top ways to help you easily build confidence in your ability to communicate and will have you communicating greatly in no time! Today I’m going to highlight 3 of those tricks you can use immediately!
1. STOP SAYING “UMM” We all do it. It isn’t something we think about, it is just a sound that comes from our voice when we can’t figure out what to make it say. When you are communicating in a professional setting, “umm” can be detrimental to your message, your credibility, and your business. If someone asks you a question or says something that catches you off-guard, just take a moment to let you...
I believe in the power of wordsmithing and storytelling. People like to hear a story, something they can relate to and understand. But how do we take the mundane and technical information we need our clients to have and make it so they will enjoy discussing it? Through figurative language.
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In grade school we learned that figurative language is classified into things like analogies and metaphors. I try not to be so technical about it. Figurative language is simply using an example or story to lend context and explain something in a way others can understand.
Today I want to share 3 things to keep in mind when expanding your communication to include figurative language.
1. It is memorable. Figurative language can help you craft your message in a more memorable way. There’s this line from the movie Cars where Mater says “I’m happier than a tornado in a trailer park.” This happens at the end when the beat-up old tow truck finally gets the chance to fly in a helicopter. He could hav...
This month I am writing about ways to build confidence through communication. Before we can really focus on being confident, we need to start by unlearning the art of apology.Â
For some reason, people tend to think they are inconveniencing others when they send an email or make a phone call. Sometimes we feel like we are bothering someone or interrupting their day when we reach out to them, but I am here to tell you to STOP thinking that way.Â
Most of us are capable communicators. While we all have differing skill levels, we have the ability to communicate in some way. Some people are great writers, some are strong orators, other’s feel more comfortable observing and relaying information through body language and non-verbal cues. All of these are wonderful ways to communicate!Â
I have noticed a trend in which individuals use apologetic phrases in their communication. These phrases make you sound weak and unsure of yourself, which, if I had to guess, is that exact opposite of what yo...
I haven’t lost my mind…well, not entirely anyway. I know the adage is “hind-sight is 20/20,” but hear me out and I’ll show you why it should be 80/20!
If you have been around here for more than a minute, you know that one of my pillars of exceptional communication is the ability to say more with less. Far too often we go on blabbering about nothing when we just need to get to the point.
One of my goals for 2022 was to make it a point to read at least two pages of a physical book every single day this year. Why only 2? Because reading relaxes me to the point of hypnosis and the book usually slams me in the forehead a few paragraphs in…so I committed to reading at least 2 pages a day with a final goal to reach 20 books read and at least 10 consumed via audible. (In case you are wondering, I have made my daily goal so far, completed 3 physical books and 1 audible book)
Why is this important? It’s not…except that it is…that 1 audible book, which I finished just last week, was life chang...
Sometimes in business (and life) situations may arise that require some uncomfortable conversations. While no one likes these types of conversations, they are often necessary to keep your business on track and to allow you to grow in the ways you desire.
Part of running a business or being a leader is solving problems. As I have said before, communication is the most powerful tool you have in your business toolbox. Yet, it is also the most under-utilized. You wouldn’t use a drill at half power to make holes in concrete, so why are you using a fraction of your communication skills to grow and run a business or lead a group?Â
Like power tools, you must learn how to use your communication “tools” more effectively to get the job done. Since these skills are not thoroughly taught in schools or even in most business degree programs, you are left to figure it out on your own.Â

While each situation will be different, there are a few things you can do in every situation that will help you ...
If you are in the service industry, you would likely agree that the level of service in a lot of businesses has declined greatly over the last couple of years. Staffing issues, uncertainty, forced closures, and a plethora of other things have stretched even the strongest among us to the breaking point.Â
In the current world, we are all competing for our clients’ attention as well as their business. With so many of us out there hustlin’ and bustlin’, how do we attract clients to work with us, instead of with our competitors? Through amazing customer service, based on clear and frequent communication, and genuine care for your clients.
I attended a meeting last week where someone asked the question: how do we improve our communication? Now, I wasn’t running the meeting, so I didn’t blurt out a bunch of stuff, but I did hop into the chat and add my favorite ways to improve communication. Today, I will share those with you!
1. PRACTICE. I know I have said this so many times, but it is t...
In 2019, right in the thick of working on my master’s in communication, I had the opportunity to visit the gorgeous country of Colombia. It was magical, beautiful, and I wish I’d had more than 6 days to enjoy it. I met the most amazing people, ate the most amazing food, and saw some of the most beautiful places I’ve ever seen. One of those places was the salt mine at Zipaquira. It was awesome! When I was done walking through it, I visited the gift shop to see what kind of goodies I could procure to bring home.
This would prove a little difficult since I didn’t speak Spanish and the nice lady at the counter didn’t speak English. Our conversation was quickly lost in translation because we had no idea what each other was saying. Luckily, I had Google translate on my phone and we were able to communicate using that as our translator! (I may or may not have left with a Colombian emerald ring and way too many trinkets to count…).
Remembering that encounter got me thinking. What if we are w...
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Are you in the people business but have a hard time really reaching those you serve? Do you feel like you say one thing and your clients hear another? If this is you, then don't wait any longer. Go grab my free guide to get started with the skills YOU need to become a greater communicator!