When it comes to business, we spend a lot of time chasing the latest tools, tech, and trends. But here’s a hot take: the one skill that will make or break your business isn’t hiding in an app or a new software subscription. It’s as old as humanity itself.

It’s storytelling.

I know, I know—sounds too simple, right? But let’s get real. People don’t want to just buy a product anymore. They want to buy into a story. They want to know the human behind the brand, the values behind the mission, the “why” behind the work.

And if you’re not telling that story? You’re leaving money, connection, and impact on the table.

Why Storytelling Wins in Business

Here’s what I’ve learned across boardrooms, classrooms, and even the military: communication is never just about information. It’s about meaning. Data can tell me what you do. A story tells me why it matters.

Think about it—your audience (whether it’s a customer, client, or your team) is constantly asking:

• Do I trust you?
• Do I see myself...